Tesla recall was a marketing failure, but a technology win

<p><img src="https://biz-file.com/c/2401/723639-208x117.jpg?5" width="208" height="117" alt="Automotive technology companies like Bosch are betting big on building software defined vehicle platforms. Source: Bosch." align="left"><br><span >Automotive technology companies like Bosch are betting big on building software defined vehicle platforms. Source: Bosch.&lt;/span><p>Software-defined vehicle (SDV) is a term that every motoring enthusiast needs to add to their lexicon. It&#x2019;s the cornerstone of modern, electrically propelled mobility that allowed Elon Musk&#x2019;s Tesla to <i>recall</i> almost 2 million of its cars in the US without needing to physically get them into a workshop. It also allows carmakers like <a href="https://www.carmag.co.za/news/bmw-now-offers-heated-seating-subscriptions-for-r250/">BMW to charge subscription fees for heated seats</a> and Apple Carplay. The car is quickly becoming a <a href="https://www.bosch-mobility.com/en/mobility-topics/software-defined-mobility/">compute platform</a> that needs a data connection to unlock its functionality.</p><br> <a href="https://www.bizcommunity.com/Article/196/490/244943.html">Read more...</a> | <a href="https://www.bizcommunity.com/SendToFriend.aspx?l=196&c=490&ct=1&ci=244943">Send to a friend</a></p><div style="clear:left"></div>