Cement manufacturers seek additives that help differentiate in market

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© Sasin Tipchai – [[www.123rf.com 123RF.com]]</span>According to Frost & Sullivan, a rapid increase in cement production and low penetration rates are driving high growth in the South African and Nigerian cement additives markets. As competitive, regulatory and pricing pressures intensify, the demand for low-volume, high-performance additives, especially quality enhancers, will rise. Additive manufacturers must anticipate clients' evolving needs and innovate to succeed in a consolidated ecosystem.